Is it okay to be German again?

May 23, 2008

The Volkswagen commercial with Heidi Klum seems to herald a new phenom in the TransAtlantic culture stream: Is it okay to be German again? 

After the passing of 60 plus years between the failed Nazi regime and today, is the German sentiment in America beginning to bud?  Pre-WWI America was strewn with pride for Germany. Can we expect to see that again?  David Hasselhoff, Heidi Klum, and astrounaut Rick Searfoss-all three being German-Americans-recently appeared in a set of commercials for Volkswagen. The car, Max, speaks in a thick German-tinged English and the end of the commercial prominently displays Das Auto  under the VW logo. What do you think of that?  Now I realize that a couple of commercials isn’t an indicator for a vast cultural mindset shift, but when was the last time a German anything was broadcast with such alacrity.  I think it is okay to be German again.

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